Ekinops, a leading provider of optical transport and WDM solutions, has named telecommunications and IT industry veteran Rob Adams Vice President of Global Marketing and Product Line Management. Creating this new position in the company underscores Ekinops’ commitment to strengthening its product management and its ability to communicate the strengths of its product portfolio to customers and the marketplace.
Adams brings more than 20 years of senior level product management experience in the IT and telecommunications industries. After earning a masters degree in computer engineering at the University of North Carolina, Adams worked with companies such as IBM, Cisco, and Ciena. Before joining Ekinops, he spent 10 years at Ciena Corporation, where in his most recent role, as vice president of product management he was responsible for product line management for Ciena’s entire product portfolio. His tenure at Ciena also included various product marketing roles. He also spent 10 years at IBM in various marketing and product development management roles.
“This is an exciting time for Ekinops, with the company on the verge of bringing innovative technology to market that will take the commodity mindset out of transport and provide value to customers in the form of faster, more flexible, and cost-effective service delivery,” Adams said.
Didier Bredy, Chairman and CEO of Ekinops, said Adams’ arrival adds significant strength to the company’s management team, noting, “We’re delighted that Rob Adams joined us, as he brings tremendous knowledge and expertise to the company. He will have an important impact on the positioning of the product line and of the company. His impressive track record in product management and marketing will enable EKINOPS to improve its offering to larger carriers and increase its visibility in the marketplace.”
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