Operators should start their NFV charm offensive now says Pravin Mirchandani, CMO, EKINOPS.
Surprisingly few of today’s conversations about NFV address how a virtualized infrastructure will benefit end-user businesses. If operators and CSPs want to bring their customers across without resistance, however, they must also consider how to position the benefits of NFV, particularly since some may view its new technologies as an unsolicited risk.
Flexible provisioning is the big persuader. Most businesses experience peak traffic at infrequent and predictable times. Despite only needing this level of service occasionally, however, they have had no option but to sign contracts that deliver this maximum capacity all the time. Operators haven’t had the flexibility to deliver anything else. Virtualization can change all of this.
This is big news because firms of all shapes and sizes are caught in this trap. Pizza companies do 90% of their business on Friday and Saturday nights, yet provision for these peaks seven days a week. This is a huge overhead, particularly for a national networked outfit like Domino’s. Other businesses, particularly retail e-commerce sites, are governed by seasonality. The spikes in online sales triggered by Black Friday and the January sales are well documented. Hotels beef up their network capacity for four intensive months of high occupancy but, under today’s model, must provision equally for the quieter eight.
Virtualization can address this need. A software-defined infrastructure will give customers access to a portal through which they can self-select the services they need and specify when they need them. The programmatic benefits of virtualization enable operators to spin them up automatically. Compare that to the weeks of notice that an operator currently needs to install a new line and the end-user benefits come into stark focus.