Today’s communication systems are fundamental to business success and, as a result, customers of both service providers (SPs) and managed service providers (MSPs) are putting more and more pressure on networks, demanding ongoing increases in control and flexibility.
To keep up, SD-WAN has established itself as a compelling solution, helping SPs respond to this demand while continuing their steady migration to an environment defined by software and applications. Yet despite SD-WAN’s considerable traction it has yet to break into the mass-market. For many SME and enterprise businesses, the number of technical, commercial and strategic challenges that come with SD-WAN has put the technology stubbornly out of reach.
To reach mass-market, then, SD-WAN needs to evolve into a more accessible technology. Now, as advances in enabling equipment are finally opening up the market, SPs are able to formulate a viable business case to broaden their addressable market and target a wider range of SME and enterprise customers.